1. Presentatie titel
the bottom line
Rotterdam, 00 januari 2007
Rotterdam, 6 september 2010

2. Last week
developing options using the options sheet and “ritualized
dissent”
you’ve read the adidas case

4. Business models

5. •

6. Traditional questions:
WHO... am I selling to?
WHAT... am I selling them? (and (more importantly) how does it
help them?)
HOW... do I organize value?
HOW... do I make money?

7. Businessmodel canvas

10. Make “sense” of Adidas’
business model
(anno 2006)

12. Wrapping up
a business model is a quick way to consider a business.
Osterwalders Canvas is a visual representation of a
businessmodel.
The model should be “coherent”
“all content in the area’s should be in support of each other”
It should be evident how you “make money”
(what is the bottom line? ;-)

13. Make “sense” of Adidas’
business model
(in 2012)